Sweet news for our planet!
We are proud to present PlantPack, Cloetta’s next step into future-proof packaging solutions.
At Cloetta we’re innovating towards Less and Better Packaging, an area we believe needs extra attention. We’ve made it part of our vision and we’ve set important goals to work toward.
Our long-term goal is that by 2030, we will be using packaging material 100% from renewable sources or recycled materials. On top of that, all packaging materials will be recyclable by 2025. We will need your help by sorting your packs in the right recycling bin to make the impact count!
We know that plastic is a useful material when it comes to keeping your candy safe and tasty. We also know that oil-based plastic is from a non-renewable resource, so we started looking to alternatives, which reduces the CO2 footprint of the packaging. That’s when we decided to develop a plastic suitable for candy which is partially made from plants.
This development with plant-based plastic actually has the same chemical structure as conventional plastic, so it has the same functionality and recyclability, but a lower CO2 footprint. The reason why PlantPack has a lower CO2 footprint is because up to 50% of the PlantPack bag, and even 90% of the PlantPack jar is made of plant-based plastic – Who could have thought you could make plastic out of plants? But YES your PlantPack is partially made of plastic from plant based sources like responsibly produced sugarcane or used plant-based cooking oil. When using used cooking oil or tall oil which is a by-product in the wood pulp industry, this is enabled via mass-balance principle. By mass balance principle the renewable feedstock is added at the beginning of the packaging material production process, where it is then mixed with the fossil-based feedstock. Therefore the ratio from renewable feedstock will vary in the final packaging material, but it is still tracked & allocated to our specific packaging material. It reduces CO2 emissions and the fossil feedstock input. Mass balance enables the use of alternative raw materials in an existing complex production network. Pretty sweet we think.
Your PlantPack is in most ways still an ordinary pack, protecting your candy, sharing its contents with you, and it can be sorted with other normal plastic materials. Don’t confuse this material quality with biodegradable – it’s not, we would rather have it contributing to a circular economy than leaving it to degrade.
We hope you like our new PlantPack – when you buy one of these sweet packs, you get the tasty candy inside and a friendlier kind of plastic packed with joy at Cloetta.
A sweet win-win!
