Germany is the largest market in western Europe, with Cloetta being the fifth largest player in the candy category.
The market is characterised by its large proportion of discounters and fierce competition. Cloetta’s largest customers include Edeka, Lidl & Schwarz, Metro and Rewe.
Cloetta has its own sales organisation in Bocholt, Germany with 12 employees. The office takes care of marketing, customers and the brands, and also has direct contact with all major customer groups, which are supplied directly out of the German central warehouse.
To ensure full country service coverage, Cloetta Germany works with sales agents in seven regions and more than 80 sales representatives.