Group Management

Katarina Tell

Position: President and CEO, since 2024
Employed by Cloetta since 2018

Born: 1970

Nationality: Swedish

Education: Business Administration at Lund University and Master in Food Nutrition, Umeå University

Other assignments: –

Previous assignments/positions: General Manager Findus, Sweden. Managing Director Heinz Northern and Eastern Europe, Retail Sales Manager Heinz Sweden, and Business development Findus. Board member of Svensk Plastindustri i Motala and DLF, ­Dagligvaruleverantörernas Förbund.

Shareholdings of persons discharging managerial responsibilities are available here.

LinkedIn: Katarina Tell

Frans Rydén

Position: Chief Financial Officer (CFO) since 2018
Employed by Cloetta since 2018

Born: 1972

Nationality: Swedish

Previous positions: Various finance positions in Mondelez such as Chief Financial Officer for India and CFO for Indonesia, Finance Director Asia-Pacific, Regional Manager Financial Planning and Analysis, and Area Manager Internal controls. Recently Vice President Finance at Arla Foods.

Education: BSc. Business Administration and Degree of Master of Laws, LL.M. Stockholm University, Sweden.

Shareholdings of persons discharging managerial responsibilities are available here.

LinkedIn: Frans Rydén

Position: President Cloetta Sweden since 2024
Employed by Cloetta since 2024

Born: 1973

Nationality: Swedish

Previous positions: Joined Cloetta from a position as Division Director Nordics and CEO of Midsona Sverige AB and member of the Group Management Team at Midsona AB. Strong commercial background and has held several leadership positions at various international consumer goods companies. Has held roles at Unilever and Procter & Gamble within sales, marketing, brand communication, and innovation, among other things. She also served as Marketing and Innovation Director at Lantmännen Cerealia and as CEO of Lager 157.

Education: Master of Business and Administration from the School of Business, Economics and Law at the University of Gothenburg

Other assignments: Board member of Board Member of GS1 Sweden and DLF Trade Association of Sweden

Shareholdings of persons discharging managerial responsibilities are available here.

LinkedIn: Ulrika Palm

Position: Chief Marketing Officer (CMO)
Employed by Cloetta since 2018

Born: 1980

Nationality: German

Previous positions: Marketing Director at L’Oréal Paris in the Nordics. Marketing and Product manager in L’Oréal Paris in Germany, Sweden and Denmark.

Education: MBA (Major Marketing) at Hamburg University of Applied Sciences, Hamburg, Germany.

Shareholdings of persons discharging managerial responsibilities are available here.

Ewald Frénay

Position: Chief Human Resources Officer (CHRO) since 2023.10.01
Employed by LEAF since 2000

Born: 1963

Nationality: Dutch

Education: M.Sc. Economics, Erasmus University Rotterdam, the Netherlands.

Previous assignments/positions: Different positions in Cloetta such as President Middle 2012-2023, Interim President Cloetta Italy 1 September 2016–5 September 2017 and Interim President Export markets 16 June 2016 – 1 March 2017. President Middle at Leaf, 2011–2012, Chief Marketing Officer and Senior Vice President Sales Rest of the World, 2008–2011. Member of Leaf Executive Committee, 2008–2012. Vice President Segment Confectionery, 2005–2007, Marketing Director of Confectionery Division, (former subsidiary CSM), 2004–2005, Marketing Director of RBV Leaf the Netherlands (former subsidiary CSM), 2000–2004. Several marketing and sales positions at Mars Inc., European Franchise Manager for Snickers, 1997–1999, Divisional Sales Manager Snackfood, 1995–1997, Brand Manager roles in Snack and Petfood, 1990–1995, Management Trainee, 1989–1990.

Shareholdings of persons discharging managerial responsibilities are available here.

LinkedIn: Ewald Frénay

Michiel Havermans

Position: Senior Vice President Cloetta International since 2018
Employed by Cloetta since 2018

Born: 1973

Nationality: Dutch

Education: MSc in Economics from Erasmus University in Rotterdam, the Netherlands.

Previous positions: Regional Director sales and marketing for Europe, Middle East and Americas at United Dutch Breweries (UDB). Export Director, Country Manager UK and Managing director Vietnam and the Philippines at Perfetti van Melle.

Shareholdings of persons discharging managerial responsibilities are available here.

Marcel Mensink

Position: President Operations (COO) since 2017
Employed by Cloetta since 2017

Born: 1971

Nationality: Dutch

Education: MBA University of Canterbury United Kingdom, BSc Food Technology van Hall Institute, Netherlands.

Previous positions: Supply Director, Mars Supply Petcare Europe. Several leading positions within Mars in the different business units Petcare, Food and Chocolate. Supply Director Mars Care & Treats Europe. Plant director Mars Food UK, several different operational roles within Mars Chocolate.

Shareholdings of persons discharging managerial responsibilities are available here.

Ville Perho

Position: President Cloetta Finland since 2015
Employeed by LEAF since 2004

Born: 1979

Nationality: Finnish

Education: M.Sc. Turku School of Economics, Finland.

Other assignments: Co-owner and Board member of Varastoaura Oy.

Previous positions: Sales Director Cloetta Finland 2010-2015, Category Development Manager Leaf 2004-2010, Global Account Manager Lidl at Leaf 2007-2009.

Shareholdings of persons discharging managerial responsibilities are available here.

LinkedIn: Ville Perho

André Ruikes

Position: President Middle from 2023.10.01
Employed by Cloetta since 2010

Born: 1985

Nationality: Dutch

Education: Bachelor Business Administration and Master Marketing Management, Erasmus University Rotterdam, the Netherlands.

Previous positions: Different positions in Cloetta such as Customer Director 2019-2023, Customer Marketing Director 2015-2019,  Sr. Account Manager 2012-2015 and Brand Manager 2010-2012. Brand manager, Venco.

Shareholdings of persons discharging managerial responsibilities are available here.

LinkedIn: André Ruikes

Niklas Truedsson

Position: President Cloetta Denmark, Norway and Chief Pick & Mix Officer since 2021
Employed by Cloetta since 2019

Born: 1972

Nationality: Swedish

Education: Master in Business Administration, Lund University, Sweden

Previous positions: Different positions in Unilever in marketing, sales and general management in the Nordics and Asia, such as General Manager Unilever Sweden and Sales and Customer director foods. CEO of Risenta, part of Paulig group.

Shareholdings of persons discharging managerial responsibilities are available here.