Cloetta has signed an agreement to acquire Alrifai Nutisal AB, a leading Swedish company within dry roasted nuts. The acquisition is in line with Cloettas’s strategy to broaden its product portfolio within Munchy Moments.
“I am very happy to announce a significant step in to a new category in our home markets with the acquisition of Nutisal. Cloetta will now be able to offer consumers a new Munchy Moment with an established brand in the growing nuts segment. Cloetta’s strong route to market combined with the market growth in the category should facilitate significant growth going forward”, says Bengt Baron, CEO of Cloetta.
Nutisal nuts are dry roasted, using unique knowledge and technology. The dry roasting enhances the ‘real’ taste of nuts and offers a unique ‘crisp’ to the products.
Nutisal was established in Sweden in 2007 and has yearly sales of about SEK 200m, with about 60 employees. Today, Sweden accounts for about half of the sales, but Nutisal is also sold in Denmark, Norway, Germany, UK and the Benelux countries.