Purpose
Our purpose is “We believe in the Power of True Joy”.
Values
Cloetta has established four values that guide our way of working and acting, both within and outside the company. These values are Focus, Passion, Teamplay and Pride.
Purpose and values
Focus
We prioritise what is relevant and best for our consumers and Cloetta.
We keep it simple with clear goals and commitment to deliver what we promise.
Passion
We dare to dream big, have fun and see challenges as opportunities.
With positive energy we learn, improve and succeed, to ensure the best consumer experience.
Teamplay
As One Cloetta, we work together and take mutual ownership to reach our common goals.
With trust and respect, we make each other better.
Pride
We show that we are proud of the true joy we bring to our consumers’ lives.
We are proud of our own contribution, recognise others’ good work and celebrate success.