Corporate and endorser brand
Cloetta is the Corporate brand representing the whole company. It is also the endorser brand for the chocolate category. As an endorser brand Cloetta builds the umbrella for the chocolate brands to maximise recognition and impact. For all other categories, the brand name is mostly visible on the packing of the products.
The Corporate brand is used in employer branding activities internally and externally, targeting students and job seekers at universities and in social media. In addition, several activities targeting other groups such as customers, investors, media and organizations are regularly carried out under the Cloetta brand name.