PlantPack
Learn more about PlantPack – an important step in Cloetta’s ongoing work towards more responsible packaging solutions.
Why PlantPack?
Plastic is a functional material that plays an important role in protecting the product and maintaining product quality. Since conventional plastic is commonly produced from fossil-based feedstock, non-renewable resources, we have been exploring alternative raw materials that can help reduce the climate impact of packaging materials and the use of fossil-based feedstock.
What is PlantPack made of?
PlantPack is a plastic packaging material where part of the fossil-based plastic is replaced with plastic made from plant-based raw materials. Products using this material can be identified by the PlantPack name.
For bags we developed 2 generations. The first generation of PlantPack bags have up to 50% plant-based plastic with at least 35% and in some cases, it was measured to 60% when the percentage of plant-based plastic was analysed by a certified external laboratory.
During 2025 Cloetta introduced a second generation of PlantPack bags with at least 70% plant-based plastic.
We have also added chocolate wrappers, including approximately 70% plant-based plastic (68% to be precise).
For PlantPack chewing gum jars and mint dispensers, it has been possible to achieve more than 75% and some even more than 90% plant-based plastic in the PlantPack jars you find on shelf.
You can find the % of plant-based plastic on the backside of your PlantPack packaging.
Climate impact and verification
The plant-based plastic used in PlantPack has the same chemical structure, functionality, and recyclability as conventional plastic. The difference lies in the origin of part of the raw material, which can result in a lower CO2 emissions of the plant-based plastic compared to equivalent fossil-based plastic.
To assess this, we have compared the climate impact of the first and second generation of PlantPack materials with equivalent fully fossil-based plastic using a climate calculation tool provided by an external company.
These calculations indicate an approximate reduction of 25% CO2 emissions for the first generation of PlantPack and around 35% CO2 emissions for the second generation of PlantPack, compared to equivalent fossil-based plastic materials. The exact reduction can vary depending on the material combinations we are using, but the calculations are based on the lowest percentage of plant-based plastic.
Plant‑based raw materials and mass balance
The PlantPack name means that we have replaced part of the fossilbased plastic in the packaging material with plastic made from plant-based raw materials, such as responsibly produced sugarcane or used plant-based cooking oil. When raw materials such as used cooking oil or tall oil (a by-product of the wood pulp industry) are used, this is enabled through the mass balance principle. Under this approach, renewable raw materials are introduced at the beginning of the plastic production process, where they are mixed with fossil-based feedstock. The renewable share is then tracked and allocated to specific products using a certified mass balance method. This ensures that the claimed proportion of plant-based plastic corresponds to the input of
renewable raw materials. The mass balance approach supports a gradual transition towards alternative raw materials within existing production systems.
Recycling PlantPack
PlantPack is not biodegradable; so please don’t leave it in nature or sort it with bio waste. Packaging with the PlantPack name should be sorted together with other plastic packaging, according to local recycling instructions.
We hope you like our PlantPack packaging material – when you buy one of our products with the PlantPack name, you get the tasty product inside and an optimized kind of plastic packed with joy by us at Cloetta.
Cloetta’s packaging goals
At Cloetta, we are innovating towards our initiative: Less and Better Packaging, an initiative we believe requires focused attention. This initiative is part of our strategy, supported by clearly defined targets under The Science Based Targets initiative (SBTi)*. Our SBTi commitment is to reduce our overall carbon footprint by 46% by 2030, compared to our baseline in 2019.
Our long-term commitment is that by 2030, all packaging material used in Cloetta’s plants will be made from renewable and/or recycled sources**, meaning our target is to replace our use of new fossil-based plastic. Read more about our targets in the latest Annual and Sustainability report.
Definitions
* The Science Based Targets Initiative (SBTi): A collaborative effort that supports companies to set ambitious and scientifically aligned targets for reducing greenhouse gas emissions.
** Renewable: Relating to a natural resource, that is never used up or that can be replaced by new growth.
** Recycled: treated or processed (used or waste materials) to make materials suitable for reuse.